Sign spotted by James Wallis in King's College Hospital, and posted to Flickr.
Some of the best sign-related groups on that site are collections of fading wall advertising, like these two examples. Besides the visual appeal, the lettering is social history. Our local corn merchants is now a Chinese restaurant. There'll be no more bicycle deliveries for the fruiter's boy. Fruit and veg is so much better travelled these days and we are all the richer for year-round strawberries, aren't we?